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Wild Business Growth Podcast

Mar 29, 2023

Athena Kasvikis, the Founder and CEO of Behave Bras, joins the show to share her journey from hating the bras on the market to creating the wire-free line of bras made for the biggest busts. Hear entrepreneurship lessons from brand management, how to break into a challenging industry, say yes to everything, talk to your customers more, and what makes Wegmans such a magical place. Connect with Athena at and Instagram, Facebook, and Twitter @BehaveBras